Aman China Roadshow Concludes: 18 GMs and Marketing Directors Unite with Elite Travel Partners

From May to June 2026, Aman conducted a landmark China Roadshow themed "Redefining Luxury Travel", spanning seven cities — Beijing, Shanghai, and Shenzhen. Eighteen General Managers and Marketing Directors from Aman properties across Asia-Pacific and the Middle East gathered in person to engage with the country's leading travel partners in substantive, face-to-face dialogue.

18 Iconic Properties, One Grand Showcase

The roadshow spotlighted 18 key Aman properties, including Amanfayun, Aman Tokyo, Amanjiwo, Amangiri, and Aman Summer Palace — each represented by their own General Manager or senior marketing leader. Attendees received first-hand briefings on 2026 product enhancements, exclusive packages, and bespoke offerings tailored to ultra-high-net-worth travellers.

Elite B2B Meetings at Scale

A dedicated B2B appointment zone enabled partners to hold one-on-one sessions directly with property representatives. More than 200 bilateral meetings were scheduled across the seven-city tour, covering bespoke itinerary design, FIT preferred partner policies, private weddings, and tailor-made event hosting.

Immersive Brand Experience Throughout

True to Aman's signature minimalist aesthetic, every detail of the roadshow environment — from bespoke floral installations and curated tableware to the ambient lighting scheme — reflected the brand's philosophy of quiet luxury. Signature Aman beverages and fine-dining canapes were served throughout, inviting guests to experience the Aman sensibility firsthand.

Partners United, Future Aligned

Across all seven cities, the roadshow welcomed dozens of partner agencies, with over 200 delegates in attendance. The event concluded with an elegant outdoor cocktail reception, where guests and Aman's leadership team reflected on outcomes and aligned on collaboration frameworks for the second half of 2026.

"Our China partners understand the Aman philosophy at a deeper level than ever. They are not simply selling a hotel — they are transmitting a way of life. That is exactly what we have always hoped for."

— Aman Asia-Pacific Marketing Director

OttOLux attended the roadshow as an invited partner and confirmed exclusive bespoke collaboration frameworks with multiple properties for 2026. To learn more about Aman's portfolio or to arrange a tailored itinerary, please contact our advisory team.