Partnership
Reach Travelers Who Know
OttOLux readers are among China's most discerning travelers — and, in English, a growing audience planning trips to China. Both are looking for travel intelligence they can trust.
Audience profile
Bachelor's degree or above
Content preference
Ways to Partner
Branded Content
Editorial Collaboration
Co-create authentic, in-depth travel content with our editors. Always clearly labelled; editorial independence preserved.
Destination
Destination Features
In-depth reporting on a destination or experience — ideal for tourism boards, hotel groups and cruise lines.
Content Sponsorship
Perspectives Sponsorship
Sponsor the “Roles & Craft” series and present your brand’s point of view naturally and credibly.
Inbound China
Inbound China Programs
Reach inbound international travelers planning trips to China — guides, medical services, hotels and experiences.
Editorial Principles
- —All sponsored content carries a clear disclosure — reader trust comes first.
- —Commercial content stays under 20% of output; editorial value leads.
- —The OttOLux editorial team retains final say over all content.
- —We only partner with brands that fit a genuine luxury-travel standard.
Start a Conversation
Email our partnerships team — we typically reply within 48 hours.
hello@otto-lux.com